How to Set Up a Profitable Woodturning Products Store


Set Up a Profitable

Woodturning Products Store

How many times have you checked through your Facebook timeline to see an ad for your own online store? Chances are, you’ve come across an ad for Shopify or BigCommerce.

They all pretty much look the same because they talk about the same stuff. They talk about you setting yourself up with some sort of online store so you can make money online. It seems that the value proposition is pretty straightforward. It seems like a black and white proposition. Either you’re into it or you’re not.

Well, you might want to seriously consider such online stores if you are into Woodturning. Whether you’ve been practicing this hobby for a few months or for several years, you probably have no shortage of turned wood items in your home. In fact, you probably have many wood items that you’ve tried out and tested to hone your skills. They’re not your best work, but they’re not complete wastes of time either.

Well, to make sure that you sell these items through your online store profitably, you have to do a little bit of advance planning.

The problem with websites like Shopify and BigCommerce is that they’re too tempting. They really are. They say the right things at the right time and get people all pumped up. When people are all excited, they sign up, and they find out in the worst way possible that often times, the platform they chose or how they worked with the platform doesn’t really lead to the results that they are looking for.

The bottom line is, too many people get disappointed and, somehow, some way, people think that online commerce is not for them and this is just a big, colossal waste of time.


It doesn’t have to pan out that way in your particular situation. It really doesn’t. You just have to be systematic and methodical in setting up your online store.


The best way to do this is not to hope that somehow, some way, people would instantly love what you have to offer. Unless you’re some sort of mind reader, you really would not know what kind of product to offer your market unless you do some advanced consumer research.


This is crucial. You cannot just assume that if you build something, people will come out of the woodwork to buy it. It doesn’t work that way. And unfortunately, a lot of people who set up any kind of online store, regardless of whether they buy wood turned products or not, end up failing because of this very fatal idea.


They automatically assume that if they are really pumped up about a particular concept, that everybody else will be just as equally excited. They find out to their great regret that this is not the case. Sadly, they find out right after they have invested a tremendous amount of their time and money into their project.


The good news? You don’t have to be one of those people. To set a profitable wood turning product store, you only need to do one thing and one thing alone. You need to pay attention to consumer trends online.


Whether you’re using Google Trends or you’re using Etsy or Facebook or Twitter, come up with some sort of social media-driven collective information database that would give you a rough idea as to what kind of product categories are selling and which ones are complete wastes of time. Armed with this information, you could get better consumer intelligence that would enable you to produce the right product for the right audience to produce the right results.


Will this happen overnight? Absolutely not. Is this worth doing? You bet. You just have to make sure that you put one foot in front of the other in the right sequence, otherwise, a lot of things will get knocked loose, things will not pan out, and you end up wasting a tremendous amount of time.


You don’t have time for that. Instead, you want to take the right shot the first time around and keep hitting the target. That’s the way it’s done. Any other way of doing it will simply lead you to wasting your most precious asset, which is your time.

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