The bottom line is, too many people get disappointed and, somehow, some way, people think that online commerce is not for them and this is just a big, colossal waste of time.

It doesn’t have to pan out that way in your particular situation. It really doesn’t. You just have to be systematic and methodical in setting up your online store.

The best way to do this is not to hope that somehow, some way, people would instantly love what you have to offer. Unless you’re some sort of mind reader, you really would not know what kind of product to offer your market unless you do some advanced consumer research.

This is crucial. You cannot just assume that if you build something, people will come out of the woodwork to buy it. It doesn’t work that way. And unfortunately, a lot of people who set up any kind of online store, regardless of whether they buy wood turned products or not, end up failing because of this very fatal idea.

They automatically assume that if they are really pumped up about a particular concept, that everybody else will be just as equally excited. They find out to their great regret that this is not the case. Sadly, they find out right after they have invested a tremendous amount of their time and money into their project.

The good news? You don’t have to be one of those people. To set a profitable wood turning product store, you only need to do one thing and one thing alone. You need to pay attention to consumer trends online.

Whether you’re using Google Trends or you’re using Etsy or Facebook or Twitter, come up with some sort of social media-driven collective information database that would give you a rough idea as to what kind of product categories are selling and which ones are complete wastes of time. Armed with this information, you could get better consumer intelligence that would enable you to produce the right product for the right audience to produce the right results.

Will this happen overnight? Absolutely not. Is this worth doing? You bet. You just have to make sure that you put one foot in front of the other in the right sequence, otherwise, a lot of things will get knocked loose, things will not pan out, and you end up wasting a tremendous amount of time.

You don’t have time for that. Instead, you want to take the right shot the first time around and keep hitting the target. That’s the way it’s done. Any other way of doing it will simply lead you to wasting your most precious asset, which is your time.